What We Do

Your Business Evolution Starts Here

Brand Development

We were fed up with agency lip service. We started Blue Quest to redefine the traditional ways companies approach brand positioning. Instead of just a beautiful deck and some quippy copy, we wanted something that elevated our brands to superhero status and created a real connection with our consumers. Whether you’re starting from scratch or ready for a rebrand, our brand development process starts with the founding insight. We then work with you to lay out a roadmap that is actionable for your business and magnetic for your consumers.

  • Brand Strategy & Position
  • Brand Positioning & Naming
  • Logo Design
  • Competitor Analysis
  • Consumer Analysis
  • Avatar Creation
  • Brand Messaging
  • Visual Identity

Product Commercialization

Think of us as product doulas. Bringing a product to market is a complex journey equal parts curiosity, discipline, and collaboration. The magic unfolds when there is a structured process to freely explore while simultaneously filtering ideas based on operational needs and marketplace fit. We help you cultivate your product vision from idea into reality.

  • Competitior Analysis
  • Product Development
  • Manufacturing & Supply Chain Management
  • Category Mapping
  • Concept Testing,
  • Sustainable Packaging Development
  • Innovation Strategy
  • Product Ideation
  • Consumer Analysis

Product Marketing

Attention is the new currency. Cultural relevance is key. By weaving integrated and compelling brand experiences with your unique ‘why’ we will help you create a sustainable path to purchase. We’ll help you design consumer funnels and explore new platforms with a toolkit uniquely packed for you and your business.

  • Go-To-Market Strategy & Plan Development
  • Ecommerce Strategy
  • Digital Strategy
  • Emerging Platform Marketing
  • Website and Collateral Development
  • Campaign & Event Planning
  • Influencer Marketing
  • Content Strategy Development & Implemention
  • Third Party Agency Management
  • Metaverse Engagement

Product Incubation For Influencers

Why promote other brands’ products when you can create your own?
For those that have already built an engaged and loyal community and want to expand that presence into a physical offering. We bring you through the product creation journey from start to finish with a community first approach that pulls your ethos into the final product. Leverage the relationships you’ve already painstakingly created with your own brand.

WHY CONSIDER LAUNCHING YOUR OWN BRANDED PRODUCT:

  • You know your community better than anyone. You know what messaging, promotion, and communication works best for them making your marketing and product launch efficient and effective.
  • Community co-creation decreases risk and increases enthusiasm for a product launch.
  • Be more than the face and voice for other brands’ marketing campaigns. Incubate your power and grow your own brand.
  • Diversify your investments. What will the influencer landscape look like in the next 5-10 years? We bet it will look markedly different with a broader range of commercial integration. How will you evolve your business?