E-Commerce
Revenue Growth
Purely Elizabeth is a beautifully curated brand, well positioned in the category with a delicious product, a loyal following, and the title of the #1 granola in the natural channel.
Blue Objective
Brand Strategy | Brand Identity | Innovation Pipeline Development + Execution | Content Creation | PR | Partnerships | Influencer | E-Commerce | Shopper Marketing
Purely Elizabeth is a beautiful example of a lifestyle product, with an inspiring founder story that was scaling quickly. The challenge was to help sales scale the business in conventional, fight-off new competition in natural with meaningful innovation, launch our e-commerce business, and grow our digital presence with a quarterly magazine, and expand influencer partnerships and lifestyle events.
