Big Bold Health has a bold founder and a big mission. Dr. Jeffrey Bland, co-founder of the Institute for Functional Medicine, had discovered a number of immune-rejuvenating ingredients and was looking to launch a supplement and lifestyle business to redefine how people thought about and cared for their immune systems.
Blue Objective
Business Strategy | Brand Positioning | Innovation Pipeline + Positioning | Content Creation | E-Commerce Management | Amazon Launch + Advertising
Our role with Big Bold Health is most accurately defined as fractional CMO and strategic partner. We worked with the founding team to shape business strategy and brand positioning, advising on how to stand out in a competitive wellness landscape during a moment of global change when everyone was thinking about their health quite differently. We supported website development, innovation strategy, and led content creation and the launch of their Amazon store. We got to come up with fun and creative ideas to educate on immunity and highlight some of the worlds top holistic physicians and nutritionists in creating a brand meant that lives up to its Big Bold name.
“Paige Mitchum is one of the most talented and results-oriented professionals that I have had the opportunity to work with in the natural products business space. She couples together initiative, responsibility, creativity, and communication skills with a tireless work ethic as a branding and marketing communications professional”.
-Dr. Jeffry Bland, President Big Bold Health, Personalized MedicineInstitute, & Co-Founder Institute for Functional Medicine
