Alpha Foods is on a mission to make plant based radically inviting with craveworthy, convenient, and uncompromisingly good frozen entrees, snacks, and breakfast. Bringing levity to a sometimes serious category, Alpha simply makes plant-based food for food-based people.
Objective
Foodservice Brand Strategy I Campaign & Event Planning I Influencer Marketing I Channel Strategy
Alpha Foods had been in the plant based space for several years when the category started to see massive growth with an influx of highly funded buzzy competitors. Alpha needed a splashy entrance to gain share in foodservice, specifically Colleges & Universities. With the launch of Alpha Foods Campus Crawl, the brand captured a steady stream of target flexitarian consumers and opened the door to C-Store, Cafeteria, and On Campus Restaurant distribution.
